Judul asli: Corporate Combat: The Art of Market Warfare on the Business Battlefield
Judul asli: Lateral Marketing: New Techniques for Finding Breakthrough Ideas
Judul asli: The Marketing Game: How the World's Best Companies Play to Win
Judul asli: Built to Last: Successful Habits of Visionary Companies
Judul asli: Fool Proof marketing: 15 Winning Methods for Selling ANY Product or Service in ANY Economy
Judul asli: Managerial Econmics
Judul asli: Differentiate or Die: Survival in Our ERa of Killer Competition
Judul asli: Planning and Managing Public Relations Campaigns