Judul asli: A practical guide to managing and measuring business performance
Judul asli: Corporate Combat: The Art of Market Warfare on the Business Battlefield
Judul asli: Lateral Marketing: New Techniques for Finding Breakthrough Ideas
Judul asli: Mega-Selling: Secrets of a Master Salesman
Judul Asli: Big Brands, Big Trouble: Lessons Learned The Hard Way
Judul asli: intermediate microeconomics
Judul Asli: Ten deadly marketing sins: signs and solutions