Gaya APA

Urban, G, L., Star, S, H. (1991). Advanced marketing strategy : phenomena, analysis, and decisions / Glen L. Urban, Steven H. Star . : Simon n Schuster.

Gaya MLA

Urban, Glen, L.., Star, Steven, H.. "Advanced marketing strategy : phenomena, analysis, and decisions / Glen L. Urban, Steven H. Star". : Simon n Schuster, 1991. Textbook.