Jerome, M., E., D., P., W.(1991).Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy; William D. Perreault (Cet.1).Boston:Irwin.
Gaya MLA
McCarthy, E., Jerome., Perreault, William, D.."Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy; William D. Perreault".Cet.1Boston:Irwin,1991.Textbook.