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D., P., W., Jerome, M., E. (1991). Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy; William D. Perreault (Cet.1). Boston: Irwin.

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Perreault, William, D.., McCarthy, E., Jerome. "Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy; William D. Perreault". Cet.1 Boston: Irwin, 1991. Textbook.