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P., G., J., W., P., G. (1994). Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul (Ed.ke-5). New York: McGraw-Hill.

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Guiltinan, Joseph, P.., Paul, Gordon, W.. "Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul". Ed.ke-5 New York: McGraw-Hill, 1994. Skripsi.