Jeanettte, S.(1996).Guide to integrated marketing : how to coordinate your marketing message through advertising, publicity, promotion, and direct response marketing / Jeanette Smith .:John Wiley n Sons.
Gaya MLA
Smith, Jeanettte."Guide to integrated marketing : how to coordinate your marketing message through advertising, publicity, promotion, and direct response marketing / Jeanette Smith".:John Wiley n Sons,1996.Textbook.