Gaya APA

Loudon, D, L., J., D, B, A. (1993). Consumer behavior : concept and application / David L. Loudon, Albert J. Della Bitta (Ed.ke-4). New York: McGraw-Hill.

Gaya MLA

Loudon, David, L.., J., Della, Bitta,, Albert. "Consumer behavior : concept and application / David L. Loudon, Albert J. Della Bitta". Ed.ke-4 New York: McGraw-Hill, 1993. Textbook.