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E., W., P. (1994). Market-driven management : using the new marketing concept to create a customer-oriented company / Frederick E. Webster . New York: John Wiley n Sons.

Gaya MLA

Webster, Prederick, E.. "Market-driven management : using the new marketing concept to create a customer-oriented company / Frederick E. Webster". New York: John Wiley n Sons, 1994. Textbook.