Gaya APA

Lehmann, D, R., Winer, R, S. (2002). Analysis for merketing planning / Donald R. Lehmann, Russell S. Winer (Ed.ke-5). : McGraw-Hill.

Gaya MLA

Lehmann, Donald, R.., Winer, Russell, S.. "Analysis for merketing planning / Donald R. Lehmann, Russell S. Winer". Ed.ke-5 : McGraw-Hill, 2002. Textbook.