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Herbert, K., S., S., W. (1992). Direct marketing / Herbert Katzenstein, William S. Sachs (Cet.7). New York: Macmillan Publishing.

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Katzenstein, Herbert., Sachs, William, S.. "Direct marketing / Herbert Katzenstein, William S. Sachs". Cet.7 New York: Macmillan Publishing, 1992. Textbook.