W., H., D.(1989).Classic failures in product marketing : marketing principles violation and how to avoid them / Donald W. Hendon (Cet.1).London:Quorum Books.
Gaya MLA
Hendon, Donald, W.."Classic failures in product marketing : marketing principles violation and how to avoid them / Donald W. Hendon".Cet.1London:Quorum Books,1989.Textbook.