Pusat Akses Informasi Perpustakaan
Book's Detail
International marketing | |
---|---|
Pernyataan Tanggungjawab | Kotabe dkk. |
Pengarang | Kotabe, Masaaki - Personal Name Marshall, Al - Personal Name Ang, Swee Hoon - Personal Name Griffiths, Kathleen - Personal Name Voola, Ranjit - Personal Name Roberts, Robin E. - Personal Name Helsen, Kritiaan - Personal Name |
Edisi | Ed.3 ( 4th Asia-Pacific Edition ) |
No. Panggil | 380.1 i |
ISBN/ISSN | 978 1 118 36251 8 |
Subyek | Marketing |
Klasifikasi | 380.1 |
Judul Seri | |
GMD | Textbook |
Bahasa | English |
Penerbit | John Wiley n Sons |
Tahun Terbit | 2011 |
Tempat Terbit | |
Deskripsi Fisik | xvii, 645 hlm.; 25,5 cm |
Info Detil Spesifik | |
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