Gaya APA

Jain, S, C. (1993). Marketing planning n strategy / Subhash C. Jain (Ed.ke-4). Ohio: South Western Publishing.

Gaya MLA

Jain, Subhash, C.. "Marketing planning n strategy / Subhash C. Jain". Ed.ke-4 Ohio: South Western Publishing, 1993. Textbook.