Gaya APA

Star, S, H., Urban, G, L. (1991). Advanced marketing strategy : phenomena, analysis, and decisions / Glen L. Urban, Steven H. Star . : Simon n Schuster.

Gaya MLA

Star, Steven, H.., Urban, Glen, L.. "Advanced marketing strategy : phenomena, analysis, and decisions / Glen L. Urban, Steven H. Star". : Simon n Schuster, 1991. Textbook.