Gaya APA

Perreault, W, D., McCarthy, E, J. (1991). Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy; William D. Perreault (Cet.1). Boston: Irwin.

Gaya MLA

Perreault, William, D.., McCarthy, E., Jerome. "Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy; William D. Perreault". Cet.1 Boston: Irwin, 1991. Textbook.