Gaya APA

Paul, G, W., Guiltinan, J, P. (1994). Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul (Ed.ke-5). New York: McGraw-Hill.

Gaya MLA

Paul, Gordon, W.., Guiltinan, Joseph, P.. "Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul". Ed.ke-5 New York: McGraw-Hill, 1994. Skripsi.