Gaya APA

Smith, J. (1996). Guide to integrated marketing : how to coordinate your marketing message through advertising, publicity, promotion, and direct response marketing / Jeanette Smith . : John Wiley n Sons.

Gaya MLA

Smith, Jeanettte. "Guide to integrated marketing : how to coordinate your marketing message through advertising, publicity, promotion, and direct response marketing / Jeanette Smith". : John Wiley n Sons, 1996. Textbook.