Gaya APA

Berke, C. (1996). Successful advertising for small businesses : a complete guide to planning, writing, designing, and laying out great advertising / Conrad Berke . New York: John Wiley n Sons.

Gaya MLA

Berke, Conrad. "Successful advertising for small businesses : a complete guide to planning, writing, designing, and laying out great advertising / Conrad Berke". New York: John Wiley n Sons, 1996. Textbook.