Gaya APA

J., D, B, A., Loudon, D, L. (1993). Consumer behavior : concept and application / David L. Loudon, Albert J. Della Bitta (Ed.ke-4). New York: McGraw-Hill.

Gaya MLA

J., Della, Bitta,, Albert., Loudon, David, L.. "Consumer behavior : concept and application / David L. Loudon, Albert J. Della Bitta". Ed.ke-4 New York: McGraw-Hill, 1993. Textbook.