Gaya APA

Winer, R, S., Lehmann, D, R. (2002). Analysis for merketing planning / Donald R. Lehmann, Russell S. Winer (Ed.ke-5). : McGraw-Hill.

Gaya MLA

Winer, Russell, S.., Lehmann, Donald, R.. "Analysis for merketing planning / Donald R. Lehmann, Russell S. Winer". Ed.ke-5 : McGraw-Hill, 2002. Textbook.