Gaya APA

Hendon, D, W. (1989). Classic failures in product marketing : marketing principles violation and how to avoid them / Donald W. Hendon (Cet.1). London: Quorum Books.

Gaya MLA

Hendon, Donald, W.. "Classic failures in product marketing : marketing principles violation and how to avoid them / Donald W. Hendon". Cet.1 London: Quorum Books, 1989. Textbook.