Gaya APA

Assauri, S. (2013). Strategic marketing: sustaining lifetime customer value (Ed. 1, Cet. 2). Jakarta: Rajawali Pers.

Gaya MLA

Assauri, Sofjan. "Strategic marketing: sustaining lifetime customer value". Ed. 1, Cet. 2 Jakarta: Rajawali Pers, 2013. Textbook.